Who we are

ME Franchising is a leading franchise consultancy company in Lebanon and the Middle East. Our franchise consultants and their many years of experience will help you to identify and implement the most practical and profitable approach to franchising your business, saving you time, money and avoiding costly errors. Our services range from initial advice and guidance on how to franchise your business, through to the complete infrastructure requirements to create a business format franchise, and then seamlessly move through to franchisee recruitment. We offer the very best professional advice and guidance for established franchisors and businesses considering franchising, as well assisting individuals and organisations to own and operate a franchise business.

Our Team

Mahmoud Chahrour, CFE

Mahmoud, a Certified Franchise Executive (CFE) from the International Franchise Association's (IFA) Institute of Certified Executives (ICFE), is a franchise veteran who started at a young age with the world franchise leader SUBWAY, first as a franchisee / operator in Canada where he and his brother owned, operated and developed many Subway stores, then he moved on to become Subway's International Regional Director for the Middle East, Africa, Turkey, Pakistan and other countries in Europe (France and Bulgaria) and Asia (India).

Ibrahim Chahrour

Ibrahim is a certified franchise executive CFE candidate who will graduate in 2017, he is a senior franchise consultant who himself was a franchisee and a Developer of the Famous Subway franchise in Lebanon. Ibrahim has owned, operated and developed many Subway stores in Lebanon. He has a huge network of franchise investors in the Middle East and Africa and he has established great relation with these investors. A trustworthy professional who has been in the franchise business for many years.

Zeïnab Farroukh, M.Sc.

Zeïnab is coming from a strong academic background in food chemistry, food processing, & toxicology. In addition to many training relevant to food safety, HACCP, and auditing ISO 22000. Certified L4 award from Highfield, UK.
Also hands on experience working with international food chains in Canada and Lebanon.
She is a passionate Researcher & Developer in the Food & Beverage industry; and ensuring quality from farm to fork.

Fadi Salameh

Fadi is a HR associate with ME franchising. He is a graduate of Saint-Joseph University in Beirut majoring in Leadership and Human Resources Management. Fadi has more than ten years of HR experience with companies of varying sizes and strengths. Fadi provides comprehensive HR consulting services to numerous clients in a variety of industries focusing on performance management, leadership and organizational effectiveness, talent management, recruiting and development. He is also member of Lebanese Human Resources Syndicate.

Nadim Matraji

Nadim Matraji was born in Beirut, Lebanon. Throughout his life he has been continually placed in leadership positions: top scholastic honors, patrol leader in Boy Scouts, President of Student Council in grade school. Active Rotarian at Rotary Club Beirut Phoenix, member in the International Fellowship of Scouting Rotarians, board member (Middle East & North Africa Director) in the Rotarian Action Group for Microfinance & Community Development and board member of the Lebanese Cuban Businessmen Council.

Mirna Souaid

A Professional Executive with over seventeen years of managerial experience in Media Production, Communication in addition to the Public Relations Businesses.
Experienced and Seasoned Shows Producer and Presenter..
Creative and out of The Box Thinker with many Contributions over and above the Job requirements. Mirna is fluent in Arabic, English and French.

Hassan Suwed

Hassan Suwed, an expert in restaurant operations and development in Canada and Lebanon with over 27 years of experience in Owning, operating and developing franchised restaurant businesses. He developed un-matched skills in operations from store equipment lay out for maximum efficiency, to customer service and food formulas and presentation. Hassan is a veteran in the quick service restaurant industry and provides excellent advice and guidance to restaurants of all kinds.



Franchise Your Business Using ME franchising

ME franchising is an experienced international franchise consultancy, providing a complete range of services for both the established and prospective franchisor and franchise owner. With hands on experience in the franchise industry wiith leading international franchise chains, ME franchising can offer a one of a kind service to any franchise brand large or small.

From the initial telephone call to our office or meeting with you, it is our responsibility to help you to determine whether or not your business has franchise development potential. ME franchising is not in the business of selling to everyone the idea that they can successfully franchise their business. It is important that we only work with clients as and when they clearly understand the benefits of a solid infrastructure and have the necessary budgets in place.

An additional role of ME franchising is to educate our clients in relation to all 21 key areas of the ME franchising Franchise Development Programme. This takes time and we endeavor to set realistic goals for year one and then we will review the franchise development on a regular six-monthly basis thereafter.

Is your business a genuine prospect for expansion through franchising? Should your company meet the basic criteria of having a business with genuine growth potential, one that can be taught to others and that there will be sufficient levels of profitability to be shared between you and your franchise owners then we should talk. On the other hand, if you are developing an idea with franchise development potential and can find a way to fund the Evaluation Analysis and Outline Franchise Development Business Plan, then we should be able to help you to make the necessary preparations before seeking the further funding prior to take off.

Our Franchise Trade Membership

As a Member of the International Franchise Association (IFA), the Lebanese Franchise Association (LFA) and who's Managing Director is a Certfied Franchise Executive (CFE), ME franchising has provided Franchise Development Programmers to many successful franchises operating worldwide today especially the Greater Middle East region. We supply advice and full practical assistance in every aspect of realizing the goal of establishing and maintaining the successful franchise network, from conception through development to implementation.

ME franchising Consultancy Services
ME franchising provides effective Franchise Development Programmes, tailored to the specific needs of their respective market sectors for both large and small companies. At the conception stage we can conduct a complete resulting in a set of recommendations outlining a suited to your business concept. During the development stage, we work with you to put in place the necessary infrastructure requirements, attending to all areas critical to success, before starting the . Finally, when the franchise is ready for implementation we are well-equipped to help you identify the most cost-effective marketing strategy.

Contact Us


Bahri Gardens 2
Ground Level
General De Gaulle Avenue
Raouche - Beirut - Lebanon


Tel: +961-1-814 230
Mobile: +961-3-396 036


E-mail: info@me-franchising.com

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